True Vet Potential, LLC
Terms of Use
Last updated November 5, 2026
These terms govern your use of Practice Match, operated by True Vet Potential, LLC ("True Vet Potential," "we," "us"). By creating a profile, listing a practice or joining our email list, you agree to them. Please also read our Privacy Policy.
1. Who can use Practice Match
- Buyers must be licensed veterinarians (DVM or VMD). We verify every license before practice listings are visible.
- Sellers must own the practice they list, or be authorized by its owners to list it.
- You must be at least 18 and able to enter into a binding agreement.
2. Your account
Give us accurate information and keep it current. One buyer profile and one seller account per person, which can share a login.
Buyers and sellers sign in with their email and a password. Keep your password and any private links to yourself, and tell us right away if you think someone else has them. You are responsible for activity on your account. You can delete your buyer profile anytime from your dashboard.
3. Confidentiality of listings
Listings are shared only with verified veterinarians, in confidence. If you are a buyer, you agree to use listing information only to evaluate the practice for yourself, not to share it, and not to contact a seller, the seller's team or clients about a sale except through True Vet Potential.
Financial statements, tax returns and the seller's contact details are shared only after you sign a non-disclosure agreement, and that agreement governs them.
4. What we do, and what we don't
Practice Match pairs buyers and sellers and supports introductions. True Vet Potential represents buyers and does not represent sellers. A seller's listing fee pays for hosting the listing and showing it to verified buyers. It is not a commission and creates no agency, advisory or fiduciary relationship with the seller, so sellers should use their own advisors. When a buyer engages True Vet Potential as buy-side advisor, or chooses to co-own with us, the terms of that engagement are set out in a separate written agreement.
Match scores, revenue ranges, affordability estimates, area statistics and other information on the site are general guidance to help you decide where to look. They are not a valuation, appraisal, or financial, legal, tax or lending advice. Listing details are provided by sellers; we do not guarantee their accuracy. Always do your own diligence and use your own advisors.
We do not guarantee that any buyer will find a practice or that any practice will sell.
5. Public buyer demand map
What it is. The buyer demand map on the "List your practice" page is a general, blended illustration of regions that appear in the search areas of license-verified buyers with active profiles who have not opted out. Locations are intentionally altered and widened, and the shading is approximate. Those buyers may include clients we advise, buyers who may co-own with us, and members of our own team who are licensed veterinarians.
What it is not. The map is not an offer, a valuation, a market study or a prediction. It is not a statement that any buyer is ready, willing and able to buy your practice, that a buyer exists at any particular location, or that your practice will receive an inquiry, offer or sale. Buyers' plans change, and an area's shading can change at any time. An area without shading says nothing about your practice. Do not rely on the map in deciding whether, when or at what price to sell, and use your own advisors.
If you are a buyer. Unless you opt out, which you can do when you create your profile or anytime from your dashboard, you agree that we may use your search area, in the altered and blended form described in our Privacy Policy, to produce the map.
6. Fees
Buyers can join, build a profile and see their matches for free. Seller listing fees are flat fees for a 12-month listing term, shown on our How It Works page. A listing is paid for when it is submitted, and goes live after we approve it. If we do not approve a listing, we refund its fee in full automatically, to the card that paid it. A listing fee covers the full term. Once a listing has gone live, its fee is not prorated or refunded if the listing is removed or withdrawn or the practice is sold, except where the law requires. Sellers who qualify for the founding rate keep that rate on their listings and renewals. A seller can choose auto-renew when paying, or turn it on later. With auto-renew on, we charge the card saved with our payment processor when each term ends, for another term of the same length, until auto-renew is turned off. We email the seller about one month, 10 days and one day before each renewal with the amount and how to turn it off, and the seller can turn it off anytime before a renewal is charged, from their listings page or the link in those emails. Auto-renew is cancelled when a listing is removed or withdrawn, by the seller or by us, or marked sold. If a renewal charge is declined, the listing stays up for a grace period of 7 days while the seller pays, and is then hidden from buyers until they do. Renewals are the only time a grace period applies: a new listing is paid for before it is reviewed. Without auto-renew, a listing that is not renewed is hidden from buyers when its term ends, until it is renewed. Any buy-side advisory fee or co-ownership terms are agreed with you in a signed agreement before you are charged. For buyers, advisory fees begin when a letter of intent is started, with the balance due at closing.
7. Paid consultations for sellers
A seller can pay for a consultation with True Vet Potential about how the selling process works. A consultation is general information about the process. It does not make True Vet Potential the seller's representative, advisor or fiduciary, and it does not include a valuation or legal, tax or financial advice. True Vet Potential continues to represent buyers, including buyers who may be interested in the seller's practice. Anything a seller wants kept confidential should be discussed with their own advisors.
8. Acceptable use
- No false identities, impersonating another veterinarian, or using someone else's license.
- No scraping, copying or republishing listings or other content, including the buyer demand map.
- No attempting to identify any buyer from the buyer demand map or other anonymous information, or acting on a guess about who a buyer is.
- No spam, automated sign-ups, or attempts to get around our security or verification.
- No unlawful, harassing or misleading use.
9. Content you provide
You keep ownership of the photos, video and other content you upload. You give True Vet Potential permission to use it to operate Practice Match, for example to show your listing to verified buyers. You confirm you have the right to share it.
10. Suspension and removal
We may decline, suspend or remove a profile, listing or subscription that breaks these terms, can't be verified, or puts other users at risk. You can close your profile or listing at any time by contacting us.
11. Disclaimers and limits
Practice Match is provided "as is." To the fullest extent the law allows, True Vet Potential is not liable for indirect or consequential losses arising from use of the site, and our total liability relating to the site is limited to the fees you paid us for use of the site in the twelve months before the claim. Nothing here limits liability that cannot be limited by law.
12. Governing law
These terms are governed by the laws of the State of Illinois, without regard to its conflict-of-law rules.
13. Changes
We may update these terms. We will change the date at the top of this page and, for material changes, tell you by email. Continuing to use Practice Match after a change means you accept the updated terms.
14. Contact
Questions about these terms? contact us.